[Editor’s Note: Two major trends have emerged in the recent history of new media: 1) Music videos are the new music and 2) YouTube is the new MTV. With that in mind and to keep you up to speed with the greatest and latest in this online video category, Tubefilter has partnered with INDMUSIC, YouTube’s largest independent music network, to bring you at least one must-watch music video every week. Turn up your volume and we hope you enjoy the analysis, sites, and sounds. For more Must-Watch Music Video installments, click here.]
The Wild Honey Pie is known for creating masterful content featuring new and upcoming acts before they make it big. Their forte is their use of breathtaking cinematography and impeccable live recordings to create wholly unique performance pieces for their artists.
Last month they debuted a new video for NYC based band The Canon Logic as part of their series, Official. A departure from their usual live content, the piece features Wild Honey Pie’s signature camera work throughout the New York City subway system.
If you’re a resident of the fine city of New York, you’ve no doubt encountered some amazing things in our subways. It’s safe to say that one of the greatest things about this city is that you can find unbelievable talent during something as mundane as your commute to work. Sometimes you’ll see amazing musicians, or maybe just a dude with a knack for blowing a horn. But every now and then you’ll get treated to a performance from a super talented dance crew like The WAFFLELIFE. Here they are cutting a rug throughout one of the most-used public transportation systems in the world.
The music video is dubbed ‘IBOK’ and it’s the culmination effort of three equally impressive creative elements. One, Canon Logic’s upbeat, fun, and catchy tune. Two, the breakdancing show-stopping footwork of The WAFFLELIFE. And three, the camera work and direction from The Wild Honey Pie. Collaboration is fuel for creativity and ‘IBOK’ is the result of a successful marriage of the two.
Aside from putting on shows in the subway, The WAFFLELIFE has been featured in a number of videos and should be getting attention from YouTube Networks like DanceOn very soon, so make sure to subscribe for more from the them. You can find more from Canon Logic including upcoming tour dates and info about new releases here. The Wild Honey Pie just came back down from their On the Mountain series which will be rolling out soon, so subscribe to their channel for more amazing content.
Arshan Sadri is the Channel Manager at Brooklyn based, INDMUSIC, YouTube’s largest music Network. He got his start booking comedy and music at the University of Maryland. On weekends he refuses to travel above 14th street, likes to run, and plays in two bands that are just ok. INDMUSIC is YouTube’s Largest Music Network, allowing independent music content creators to monetize their YouTube views without sacrificing creative control or rights to their content.