Millions of viewers have watched Old Spice‘s absurd, outlandish, and very funny ads via the deodorant company’s YouTube channel, but the brand’s latest campaign has hidden videos all over the Internet. The latest series features The Man Your Man Could Smell Like (aka Isaiah Mustafa) and includes nine ads that autoplay after the viewer spends a few seconds on fake websites purporting to sell ridiculous products.
As with the other weird Old Spice stuff, this campaign is sort of difficult to explain but easy to experience. The agency behind the spots has come up with some silly items, such as protein cologne, solid gold Bluetooth headsets, and Brodominiums (condos inside gyms). If you peruse any of these pages for a bit, you’ll ultimately receive a lecture from The Man Your Man Could Smell Like, who tells you that you shouldn’t be buying something that ridiculous–you should be wearing Old Spice deodorant instead.
According to TechCrunch, there are nine of the websites in all. Go ahead and have some fun checking out each one, because as with other Old Spice videos, some of these are pretty brilliant.