[Editor’s Note: Two major trends have emerged in the recent history of new media: 1) Music videos are the new music and 2) YouTube is the new MTV. With that in mind and to keep you up to speed with the greatest and latest in this online video category, Tubefilter has partnered with INDMUSIC, YouTube’s largest independent music network, to bring you at least one must-watch music video every week. Turn up your volume and we hope you enjoy the analysis, sites, and sounds. For more Must-Watch Music Video installments, click here.]
When it comes to music videos, electronic duo The Mast knows what they’re doing.
After debuting a visually stunning video last year featuring a contortionist ballet, their latest set of moving pictures for their hypnotic upbeat track So Right hits precisely the right note. Aside from being a million different kinds of adorable, the video is well crafted and playful. Lead singer Haleh Gafori’s nephew takes on the role of the main character, who appears to be adept at both breaking out of cribs and throwing sweet dance parties, all while still managing to DJ on the one’s and two’s–like a miniature Danny Ocean mixed with Avicii. If “Baby DJ” isn’t already a genre somewhere in the world, let’s hope that this video is the impetus that makes it a global phenomenon.
Along with writing catchy and stirring electropop tunes, The Mast are also great filmmakers. The group took the concept and execution of the video into their own hands, as it was directed by Gafori and shot by band mate Matt Kilmer. The two may have a career in directing music videos if this whole band thing doesn’t work out, but that’s not likely.
The duo is showing no signs of slowing down or career changes in the near future. They’ve got a slew of tour dates coming up, so if you like the above, make sure you check them out if they stop by your hood. And if you’re feeling super inspired by the whole Baby DJ concept, look no further because Brooklyn has you covered. Follow up on the band via their website and don’t forget to subscribe to their channel to see all their videos.
Arshan Sadri is the Channel Manager at Brooklyn based, INDMUSIC, YouTube’s largest music Network. He got his start booking comedy and music at the University of Maryland. On weekends he refuses to travel above 14th street, likes to run, and plays in two bands that are just ok.
INDMUSIC is YouTube’s Largest Music Network, allowing independent music content creators to monetize their YouTube views without sacrificing creative control or rights to their content.