[Editor’s Note: Two major trends have emerged in the recent history of new media: 1) Music videos are the new music and 2) YouTube is the new MTV. With that in mind and to keep you up to speed with the greatest and latest in this online video category, Tubefilter has partnered with INDMUSIC, YouTube’s largest independent music network, to bring you at least one must-watch music video every week. Turn up your volume and we hope you enjoy the analysis, sites, and sounds. For more Must-Watch Music Video installments, click here.]
Lucius have been the “it” band for some time now. The Brooklyn rockers have previously performed an incredible NPR Music Tiny Desk Concert, released a well received EP, and embarked on a successful tour. For the past year, the public has been foaming at the mouth for more. Luckily, last month brought the release of Lucius’ first full-length album, ‘Wildewoman’ (Mom + Pop), and it brings with it some brilliant new videos and songs to obsess over.
Lucius is the perfect marriage between a fully realized bliss-pop indie sound-scape and musicians that know exactly how to execute a concept. They’ve created something that you never knew was missing from music but when you hear it, you’ll wonder where it was all along.
Lucius has produced a next-level video to match their incredible song ‘Tempest’ and its striking arrangement and melodies. Fronted by Jess Wolfe and Holly Laessig, who also star in the video, the band cultivates a unique personal style where 60s mod meets ‘colorful’ French noir. The video is able to blend these sensibilities with a visual narrative featuring picturesque vignettes of the band members. The product is a music video where each scene is a tableau so perfectly realized that it could stand alone as its own portrait.
Director Scott Cudmore deserves credit for creating a video that captures the distinct essence and motifs of the band so well. For more on Lucius, including tour dates, videos, and to buy their album check here!
Arshan Sadri is the Channel Manager at Brooklyn based, INDMUSIC, YouTube’s largest music Network. He got his start booking comedy and music at the University of Maryland. On weekends he refuses to travel above 14th street, likes to run, and plays in two bands that are just ok.
INDMUSIC is YouTube’s Largest Music Network, allowing independent music content creators to monetize their YouTube views without sacrificing creative control or rights to their content.