Fullscreen‘s newest development will extend a greater helping hand its more corporate network partners. The multi-channel YouTube network has launched a separate business division for Channel+, its analytics platform catered toward helping brands and media companies engage audiences on YouTube.
Through Channel+, brands can recruit the help of strategists who can take the reins on YouTube and provide crucial optimization and analysis. The service also gives brands access to a personal dashboard containing an arsenal of tools, many of which are similar to the ones Fullscreen provides for its non-brand partners through its Creator Platform.
Channel+ had previously been offered by Fullscreen, but only now will it become its own division. “Over the past two years, we’ve been working to help brands garner the maximum possible return from YouTube. With this update we seamlessly facilitate brands to create a thriving community and achieve exponential growth,” said Ezra Cooperstein, COO of Fullscreen. “With Channel+ we’ve been able to increase brand views 2200% and grow subscribers 1500% across more than 100 channels, as well as give our partners an easy way to protect and manage their content, and better understand their audience’s behavior.”
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Fullscreen’s brand partners include Ryan Seacrest Productions, America’s Funniest Videos, and NBC. “Fullscreen’s expertise has helped NBCUniversal grow its presence significantly,” said Rob Hayes, EVP of digital media at NBCUniversal. “Their technology helped enhance our marketing approach and expand our reach directly to our target audience.”
Fullscreen closed a big-time investment round over the summer, so expect it to use its new and improved service to woo more brands over to its side.