There are a multitude of options for creators wishing to sell their works online, and choosing between comes down to picking the one with the best-fitting model. A relatively new entrant to the field is thus attempting to offer a model none of its competitors can match. That entrant is LittleCast, its platform is based around Facebook, and thanks to a recent partnership with Hollywood agency Paradigm, it will now have a chance to feature some big names.
LittleCast’s biggest draw is its personal player that allows users to publish monetized videos directly to Facebook, where they can be previewed and bought without the need for an extra click. It’s an extremely easy way for Facebook users with large followings (re: famous people) to quickly connect with consumers who are interesting in purchasing their work.
LittleCast’s platform is intriguing, and all it needs now is the aforementioned famous people. It will gain access to them through its partnership with Paradigm, which represents a number of top Hollywood performers. It hopes to introduce LittleCast to the splashy personalities it needs to succeed in the pay-to-view environment, and in return it will have a hand in guiding the future of the platform, which it hopes will flourish on Facebook. “We have hundreds of companies pitching clients for different services looking for business development help, but this is a special situation,” Paradigm EVP of Strategy Lawrence Antoine told TheWrap. “Bringing additional technology to an established company like Facebook says a lot.”
Though the pay-to-view field is crowded, the Paradigm partnership proves LittleCast is serious. We look forward to seeing which of the agency’s clients use the new platform to hawk their online specials.