Roku, the manufacturer of one of the world’s most popular digital set-top boxes, has announced that its trademark device has now crossed five million sales in the US. To celebrate the impressive milestone, Roku has added Time Warner Cable‘s TWC TV app, which brings channels such as Bravo and Food Network to its content library. Its blog has also released an infographic (visible above) detailing how cool Roku is and offering a short timeline of the device’s history.
Adding Time Warner channels represents a step forward for Roku, which now offers more than 750 channels. Of course, one of the device’s main drawbacks is the lack of a YouTube app; with more big channels added, one wonders if a deal with Google is next on the menu. The new, powerful Roku 3 is certainly capable of streaming all the cat videos one could ever desire.
“Today, 25% of Roku players stream more than 35 hours per week to a TV. According to Nielsen, the average American spends 34 hours per week watching live TV. That means one in four Roku customers are enjoying the vast majority of their TV time with Roku, making Roku one of the most coveted streaming platforms.”
Yeah, I’m not sure that’s quite how it works, Anthony. Still, his point is clear: People like their Rokus. Judging by the blog post’s comments, Roku players are reliable and feature a breadth of content. When you consider this level of customer satisfaction, you can understand how Roku reached five million, and how they’ll probably reach eight digits a few years down the line as more people continue to cut their cords.