If you’re like me (e.g. have amazing taste in music, possess an innate ability to identify quality storytelling set to beats) and you like high concept music videos, then Lord Huron’s first video from Lonesome Dreams for “Time to Run” is one you do not want to miss. If you’re not like me – 🙁 – and you don’t enjoy music videos that offer a little something more than sex appeal, I still think you’ll be happy you clicked play.
“Time to Run” is kinetic, vibrant, and alive. It’s about the foolish things men do that might land them on the end of a rope chased down by a posse in the dessert. Sure, that might not be a relatable scenario for everyone, but Lord Huron has a way of making it feel all too familiar.
The video is an homage to the Technicolor Westerns of the era of George Ranger Johnson, a mid-20th Century American writer who penned the “Lonesome Dreams” series (where the band got the title of their debut album), as well as an installment in that series titled Time To Run (the book about which the band’s video is based).
Lord Huron’s blend of catchy melodies and bouncy instrumentation are making the band a rising star on IAMSOUND Records. And if you like what you see and hear in the above, be sure to catch the group at SXSW, where they will be playing six(!) showcases. When “Time to Run” blasts through the speakers, I’m your huckleberry if everyone in the crowd doesn’t start picturing the Wild West.
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