December 1st is World AIDS Day, and while first world countries have discovered groundbreaking ways to limit the disease, it is still a huge problem, especially in the less developed parts of the globe. There are 34 million HIV-positive people in the world, and almost 23 million of those people live in sub-Saharan Africa. To help spread awareness for the dangerous disease, several channels have released focused efforts to help stop one of history’s largest pandemics.
The Chevron company has sponsored a filmmaking contest on its YouTube channel. The oil giant invited independent creators to make short films with about ‘why AIDS is going to lose.’ Though some wondered whether the campaign intended to guide viewers away from big oil’s negative impact on the planet, it is still a socially just act from a company that has long contributed to the battle against HIV/AIDS. On World AIDS Day, the featured content on the Chevron channel’s homepage consisted of the ten winners. The first place video, by Seattle-based production team The Emerald Collective, is hardly groundbreaking but does get its point across.
Elsewhere on YouTube, the soccer-oriented Love Football channel partnered up with Grassroot Soccer, an HIV prevention program, to release a full slate of education programming on World AIDS Day. Love Football, which normally features highlights and featurettes, has provided a platform for Grassroot Soccer’s documentaries, informative videos, and kinetic typography graphics.
AIDS has now been around for more than 30 years, but through continued efforts to spread awareness, it may soon cease to be a pandemic and become a relic of the past. Kudos to these channels for showing us why AIDS is going to lose.