It was sometime after her conversation with Deepak Chopra and before YouTube stars Michael Buckley, Daily Grace, and Hannah Hart joined her on the main stage at Internet Week New York’s Headquarters when What’s Trending host Shira Lazar announced her daily news source and live, weekly, interactive original web show signed a deal with Samsung to partner with the consumer electronics manufacturer on its Hope for Children Gala.
The event will take place on June 4 from inside the Museum of Natural History in New York City, where outside Lazar and company will be stationed on the Red Carpet interviewing all the celebrities and special guests in attendance as they arrive. What’s Trending’s role will presumably be to bring greater awareness of the attendees’ various altruistic endeavors (especially to the social media savvy online masses), which It fits nicely into Hope for Children’s mission. The organization was designed to “work with its partners and charitable organizations headed or chosen by well-known public figures to promote their respective organizations’ objectives in the areas of children’s health, education and sustainability.”
“Our remarkable audience growth paired with the polished broadcast quality format, influential guests and social interactivity we’ve created has been a highly valuable opportunity for brands and partners who have worked with us,” said Damon Berger, CEO of What’s Trending. “We are excited to once again collaborate with the world’s number one technology brand, Samsung, to support Hope for Children.”
Lazar, Berger, and the What’s Trending team are encouraging individuals to spread the word about the cause and the event by way of Twitter with the hashtag #Hope4Children.
The partnership also makes for a nice birthday present for What’s Trending. The web show began streaming a year ago on May 17, 2011.