If you’re in the television industry, Monday, May 14 2012 marks the beginning of the big network broadcast Upfronts (aka the day NBC may or may not officially announce it will air a final 13-episode half-season of 30 Rock and FOX will showcase whatever animated short they had Seth MacFarlane make that’s meant to entice advertisers to spend more dollars on more things Seth MacFarlane makes). But if you’re in the internet industry, the date marks the beginning of Internet Week.

Since 2008, tech-centric companies and individuals either in possession of online credibility or looking to gain some have descended upon New York City for a one-week long marathon of panels, parties, and other events with a web theme. This year, in its fifth anniversary edition, Interent Week is not so different than when it started, except it now boasts exponentially more of those panels, parties, and events.

You can check out the full schedule of such (free, payment-required, and invite-only) activities here (which either take place at this year’s Internet Week Headquarters at 82 Mercer or at locations all around Manhattan and a touch of Brooklyn), but if you find the overwhelming amount of options induces a kind of paralysis of choice, we’ve narrowed the schedule down to the handful of entertainment and online video oriented events you should most definitely look into checking out.

Monday, May 14

  • Monday, May 14 – Wednesday, May 16 – Streaming Media East – Hear how online video is impacting media and entertainment, education, and the enterprise. In addition to a keynote from Google, speakers represent the key companies in online video content and distribution; AOL, CBS, HBO, UStream, MLB, Microsoft, MTV, Boxee, and many others. Also join the industry’s leading instructors in “how-to” sessions on the various technical aspects of the industry – encoding, videoplayers, webcasting productions, and more.
  • 10:AM – 6:00PM – Digiday Conference – The Digiday Conference is a one-day conference and trade show for professionals who work in the digital media, marketing and advertising industry. Our mission is to connect the industry with insightful analysis and perspective from the top minds and executives in digital as well as each other.
  • 11:00 AM – 11:45 AM – Internet Week HQ – Viral Television – When Lonely Island started making content for Saturday Night Live, people couldn’t get enough on YouTube. Since then, television shows have started to write and produce content that is seen for the first time on television, but meant to gain a large foundation of its viewership on the Internet.

Tuesday, May 15

  • 11:45AM – 12:30PM – Streaming Media EastHandicapping and Reviewing YouTube’s New Content Channels – Join TV critics, YouTube producers, and other experts to take a close look at the most interesting and prominent of the new YouTube channels. In this session these experts critique the channels, the content, headlines, tags, images, and metadata to provide insight as to how to improve these for your own work. Find out what’s working, what’s not, and what you can learn from it.
  • 1:45PM – 2:30PM – Streaming Media EastOriginal Web Series at the Tipping Point – Millions of dollars are invested in web originals. Big media players such as YouTube and Hulu are getting involved, along with famous filmmakers and well-known production companies.What will it take for a web original to achieve TV- like success? With traditional television taking advantage of platform convergence, allowing us to enjoy our favorite shows on multiple screens, can we expect web content to join “prime time”? And will connected TV be the driver? Join industry leaders as they discuss the potential of online video content, what it offers advertisers, and when will it finally capture the viewer’s hearts.
  • 2:45PM – 3:30PM – Streaming Media EastMaking a Living on YouTube – Long gone are the days of cute kitten videos offering the only hope for “going viral,” but is it possible to make a living creating YouTube videos? As the audience grows more savvy and technology more accessible, the quality of content that reaches the millions of views mark needs to be more engaging and of higher production value than ever before. Meet some of the creators who are reaching these milestones consistently, as well as advertisers trying to gain access to these creators’ huge audiences

Wednesday, May 16

  • 9:00AM – 10:00AM – Streaming Media EastKeynote – Jim Louderback, CEO, Revision 3 – There are a myriad of forces conspiring to change how we consume video and how companies monetize it. In this keynote, Revision3 CEO Jim Louderback will lay out a wide range of the lessons he’s learned over the last five years at the helm of the leading Internet Television Network. Some of the themes he’ll explore include the three different types of viewing and why they matter; how people are really making money with Internet video; and the winners and losers in online video – including those who don’t know they’ve lost yet.
  • 12:00 PM – 12:45PM – Internet Week HQ – What’s Trending Live from Internet Week NY! – Join the talk show for the digital age, What’s Trending with Shira Lazar, live from Internet Week NY with special celebrity guests and online influencers.
  • 2:00 PM – 2:45PM – Internet Week HQ – Digital Distribution, Now + Future – A panel of leading content creators and platforms to discuss the current state of effective distribution on the web. We’re covering everything from what makes great content for online and mobile audiences, where these audiences exist, current trends, tips, and who to look out for in 2012 and beyond.

Thursday, May 17

  • 8:00AM – 5:00PM – OMMA Video – OMMA Video focuses on the art and science of marketing, advertising, producing and distributing video on the Web, and covers everything from innovative new ad formats, to enhanced video targeting technologies, to online television, branded Web series, and viral distribution strategies.
  • 9:00 – 9:45 AM – OMMA VideoKeynote Q&A: Machinima.com, Bigger Than Television – Machinima.com has grown from an online video destination for video game enthusiasts into a global video distribution and production company with viewership metrics that eclipse the audiences of most major television programs and networks.11:00 AM – 11:45AM – Internet Week HQ – Is the Best TV Now Found With A Mouse, Not A Remote?: Why top television talent and executives are embracing the creative freedom and flexibility of online content
  • 9:45AM – 10:30AM – OMMA VideoPanel: Video’s NewFront: Can Web Video Really Steal Dollars From TV? – By the time of OMMA Video, two weeks of TV-style upfront events known as the “Digital Content NewFront,” will have just ended. This broad experiment by ad agency Digitas and a consortium of original Web video content publisher/distributors hopes to present its slate of video content as a viable alternative to broadcast and cable TV, which begin their own upfront season later in May.
  • 2:00 PM – 2:45PM – Internet Week HQ – Making Video Search & Discovery Great in 53 Minutes – An explosion of social sharing and digital technologies (speech/image recognition, video tagging, etc.) threaten to disrupt conventional video search wisdom. Come out and help us make the future of search and discovery great in under 53 minutes.
  • 2:00 PM – 2:45PM – Internet Week HQ – Brand Recognition vs Killer Content – Content is king but brand name recognition is queen. Which one really rules the web? In this panel, we’ll determine which is more important for growing your business. Or, might this be the beginning of a beautiful relationship?

Sunday, May 20

Monday, May 21

  • 4:00PM – 8:00PM – The Webby Awards – The 16th Annual Webby Awards is scheduled to take place at Hammerstein Ballroom on Monday, May 21st. As always, The Webby Awards will close Internet Week with the biggest party of the year, celebrating the best of the Web in pure Webby style. The show will be streamed again, so don’t miss out!

Here’s to wishing you a great Internet Week and if you’re at Streaming Media East, OMMA Video, and/or the Multi-Screen Mix-Up, be sure to find us and say hey!

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