The channel, dedicated fashion and beauty, is part of YouTube’s $100 million original content initiative. u look haute features tips, interviews, stories, and reviews shared by celebrities, experts, and everyday women. The channel’s programs will include YouTube stars Elle & Blaire Fowler as well as actress, musician (and Disney favorite), Chelsea Kane.
The programming slate promises “the best of traditional and online talent, programming and structure with YouTube breakouts, TV stars, designers, reality competition and more,” according to EQAL’s Co-Founders Miles Beckett and Greg Goodfried. Since its lonelygirl15 days, the team over at EQAL has been building influencer networks around celebrities and brands, making it the perfect match for YouTube’s latest initiative catering to today’s connected viewers with the help of Hollywood’s A-list producers and celebrities.
“Fashion and beauty is a fast-growing category on YouTube, with a passionate audience looking for the latest trends and inspiration for their own looks,” said Terry Hurlbutt, Lifestyle Lead for YouTube’s Original Programming Group. “We’re excited to see more high-quality original programming like u look haute coming to YouTube to give this audience even more reasons to keep spending more and more time on the site.”
Here is the u look haute weekly lineup:
Monday – ReNailz
Nail art enthusiast Renee Airo shares her weird, wacky and totally eye-catching sense of style with recurring nail advice, tutorials and color announcements.
Tuesday – Beauty Vlogger Boot Camp With Elle & Blair Fowler
Ten aspiring digital fashionistas go head-to-head in a competition to become the next big beauty vlogger. Each episode, YouTube sensations Elle and Blair Fowler introduce a fashion and beauty-related challenge and eliminate a contestant based on the results. The last beauty vlogger standing receives his or her own series on u look haute.
Wednesday – Beauty Vlogger Boot Camp: The Boot
Each episode’s eliminated Beauty Vlogger Boot Camp contestant responds to getting “The Boot” from the challenge. Find out what went wrong and whom they think will win the competition.
Thursday – Beauty Vlogger Boot Camp Bonus
Go behind-the-scenes of Beauty Vlogger Boot Camp with Elle and Blair Fowler. See how each competition came together and how the contestants played nice (or not!) on-set. Plus, check out bloopers of Elle, Blair and the contestants.
Friday – The Haute List
The Haute List is a weekly round-up of the top five stories from the fashion and beauty blogosphere. Each week, our hosts recap the best looks from the red carpet to the city sidewalk. Plus, get product reviews, announcements and the best of ulookhaute.com.
Various – u look haute Contributors
Well known celebrities and celebrity stylists as well as up-and-coming personalities from YouTube and the Fashion and Beauty industry contribute regular videos including Hair Tutorials, Product Reviews, Look Books, Hauls, Celebrity Lookalike Tutorials, and more.