Clevver Snags Three YouTube Original Channels, Launches Latino Programming

By 11/29/2011
Clevver Snags Three YouTube Original Channels, Launches Latino Programming

Clevver Media scored three YouTube Original Channels—the most number of channels awarded to any single producer—and like fellow trifecta recipient Maker Studios, one of the channels is also in Spanish.

Last month YouTube announced a slate of nearly 100 Original Channels as part of its $100 million premium content initiative. Only  six other producers were given three channels: Bedrocket MediaBermanBraun,Demand MediaElectusIconicTV, and Maker Studios.

Clevver repeatedly enjoys status as one of the Top 10 YouTube Patner Channels according to comScore, and generates over 60 million views a month across its current YouTube channels, which include ClevverTV, ClevverMovies, ClevverMusic and ClevverGames.

“We are taking advantage of the YouTube initiative to broaden our audience reach with channels targeting new demographics for Clevver Media,” said Michael Palmer, Clevver Media’s Co-Founder. Indeed, the first of Clevver’s three new channels is ClevverTeVe, which brings the leading Hollywood headlines to a Latino audience completely in Spanish. Latino celebrity entertainer Gwendy Rodriguez hosts.

“The YouTube original channels initiative will also enable us to expand our international reach,” Co-Founder Jorge Maldonado added. “Our new ClevverTeVe channel is designed to tap into the rapidly growing Latino market, hungry for high quality and up-to-date entertainment news content.”

The ClevverTeVe channel launched November 11 with three original programs:

  • Teve Hollywood – An up-to-the minute daily entertainment news show covering the latest headlines from Hollywood.
  • Radar Latino – A daily news show covering today’s hottest Latin celebrities and entertainment headlines.
  • Teve Moda –  Twice a week, the show will feature the latest celebrity fashion coverage hot from the red carpet at major events and premieres

Clevver’s other new channels slated to launch this winter:

  • ClevverNews will deliver daily, up-to-the-minute entertainment news featuring the hottest celebrity interviews, pop-culture and Hollywood headlines with a positive, upbeat angle for fans who have graduated from teen focused ClevverTV.
  • ClevverStyle provides a positive and upbeat destination for today’s modern woman. The channel will offer the best fashion and beauty advice from savvy hosts, famous style experts and celebrity guests.