Warner Bros. Digital Distribution has brought out some big guns for its new action comedy series. One of those big guns is Facebook. One of the other big guns is you.
Aim High, from director-producer McG, stars Twilight‘s Jackson Rathbone alongside Aimee Teegarden (Friday Night Lights) and Greg Germann (Ally McBeal), and is directed by Diary of a Wimpy Kid‘s Thor Freudenthal.
Aim High follows Nick Green, a new high school junior who must balance school work with his job as as a highly trained secret operative for the government.
Billed as the “first-ever social series from a Hollywood studio,” Aim High incorporates viewers’ personal profile information—friends, photos, and wall posts—through the show’s Facebook application. Viewers will be able to see themselves or their friends integrated into select scenes throughout the series—from their photo appearing on a student body election poster, to having their name seen as graffiti on the bathroom wall.
“The ability for fans to become part of a production by simply watching a show is truly revolutionary,” said McG. “I’m delighted that Aim High is the first to embrace this technology and I’m looking forward to including this in future productions.”
“Facebook is an increasingly influential destination for discovering and acquiring movie and television content,” said Thomas Gewecke, President of Warner Bros. Digital Distribution. “This effort takes video distribution to a whole new level by making the actual viewing experience personal and social in a truly innovative and entertaining way.”
Aim High launches October 18 on Facebook.