This year Tubefilter has been exploring how YouTube and its partner program have opened a clear path to online video monetization.

And as we’ve learned from our last panel Beyond YouTube, ad revenue share on YouTube is just the tip of the iceberg: producers are maximizing their online video business on platforms like and with their own websites, smartphone apps, merchandising, licensing, and more.

It’s clear that being a successful online video producer is about being both a creator and a marketer. But how do you engage and drive audiences?

Join us at Social Media Week Los Angeles as we explore how to get social in online video—and discover what tools and techniques help market your online video business and help you measure your success.

Thanks to our Meetup Sponsor for hosting the panel and the networking mixer!

Gettin’ Social in Online Video
Thursday, September 22, 2011


Amber BuhlAmber Buhl
Director, Sales, Klout
Former sales and Marketing Solutions roles at Hulu, Yahoo!, and Comcast Networks

Garrett LawGarrett Law
Co-Founder and COO, Attention Span Media
Social media agency and Fanatical audience development platform 

Miles BeckettMiles Beckett
Founder and CEO, EQAL
Builds influencer networks around celebrities and brands

Greg GoodfriedGreg Goodfried
Founder and President, EQAL
Builds influencer networks around celebrities and brands

Moderator: Drew Baldwin, Tubefilter

A part of Social Media Week

Sponsored by, the leader in live interacting streaming video content

Community Sponsors: SAG New MediaPlaceVine, and
Media Partner: PGA New Media Council
Photo Booth by Snap Yourself!


Gettin’ Social in Online Video
Thursday, September 22, 2011

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