The LeBrons is an original web series starring four different animated iterations of LeBron James (who you’re probably familiar with from those Nike commercials) and their pastel-colored, cartoon sitcom hi-jinks, which are intended to, according to professional basketball’s most loved (if you life in Miami) and hated (if you life anywhere else) player, teach young children important life lessons. The last installment of the first 10-episode season debuted last week, which means it’s a good time to look at the numbers.
The YouTube channel is up to 51,000+ subscribers with a total view count for all its uploads bumping 8 million (with 1.3 million of those views coming from Episode 1, and the other 6.7 or so million dispersed amongst the other nine episodes and various teasers and trailers).
So, the $64,000 dollar question is do those numbers mean the show’s a success? Well, it’s at least successful enough for Believe Entertainment Group, the production company behind the series to produce another online original with a high profile star.
A behind-the-scenes look at the life of Holland’s DJ Tiësto will be the subject of an original web series co-produced by Believe Entertainment later this year. Charlie Amter at the Hollywood Reporter writes In the Booth will drop online this fall with sponsors and unique fan engagment opportunities to be announced soon.
Like Lebron, Tiësto comes to the web series world with a helluva following. Over 350,000 YouTube subscribers, nine million Facebook fans, and nearly 500,000 Twitter followers, all of which should make for a sizable innate audience for the web series. Rock on and stay tuned.