Although he’s not spinning straw into gold, online video comedian Shaycarl demonstrates his own Rumpelstiltskin magic when he shovels cow poop into a digester that will be converted into electricity that powers 2,500 homes.
Shaycarl is working with Howcast Media and General Electric to launch Tag Your Green Road Trip, a web series promoting GE’s ongoing ecomagination campaign.
The series premiere coincides with the launch of GE’s “Tag Your Green” interactive map on the ecomagination Facebook page, where users can share their green innovations like converting their cars to bio-diesel fuel and advancements such as LEED certified buildings. In each video Shaycarl travels to locations on the “Tag Your Green” map where he explores local green innovations and investigates the eco-friendly technology around them.
In the first episode of Tag Your Green Road Trip Shaycarl travels to SXSW to check out GE’s Carousolar exhibit—which features an antique carousel powered by solar energy.
Each week features a new city and a new innovation: the California Academy of Science building in San Francisco; the Jenbacher engine, a machine in Madison, WI that converts animal waste into energy; LEDs that last 22 years at GE’s lighting headquarters in Cleveland; the GEnx jet engine in Durham, NC; and a special episode with musician-environmentalist James Blunt in New York.