Indie music hub Pitchfork, who in 2008 launched online channel PitchforkTV filled with mini-documentaries, curated music videos, and the original series Beardo featuring Les Savy Fav‘s Tim Harrington, has unleashed another original series Pitchfork 3D, which (as the name suggests), plays off of all the 3D hype led by James Cameron and his fellow Hollywood legionnaires in an attempt to get you and your money back in theaters.
“Order your glasses now!” reads a promotion on the site, which links to a pair of 3D red and blue anaglyph glasses for one cent on Amazon.com. The series features original music videos in old school style 3D: Deerhunter performing “Primitive 3D,” Wavves “Post-Acid,” Delorean “Real Love,” and Neon Indian “Mind Drips.”
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The videos are all very psychadelic and trippy and posesses all the gimmicky 3D shtick that you’ve learned to expect, of course here it is presented ironically—though I can’t tell if the hyperspace-esque Intel logo is actually cool on the brand’s part or comes across as co-opting cool (like a grandpa breakdancing). Either way, the videos appropriately capture the mood of the music: weird and awesome.