Weeks of prep, including beat by beat rehearsals for the multi-camera setup in their newly built Hollywood studio still can’t quite match the thrill of the first time. Today at 10 AM (PT) / 1:00 PM (ET), CBS News’ new weekly internet news show What’s Trending fires up its cameras for its big debut. (What the live stream below.)
Host and EP Shira Lazar told us in our recent interview with her about the new that the high rigor her team is putting into getting it right is by design. “We wanted to do something that wasn’t just putting on a web cam or an unproduced live stream,” said Lazar. “We wanted to raise the bar and create a broadcast quality show online with the authenticity and interactivity of the web.”
The debut today of the half-hour series will feature actress and Dancing With the Stars contestant Chelsea Kane and Streamy-nominated political commentator Cenk Uygur from The Young Turks in the studio taking viewer questions—via Twitter, Facebook and the chat room—on the most talked about stories of the week so far. Like say, Newt Gingrich announcing he’s running for president, on Twitter no less. Also on the first show, via video chat, will be NPR’s senior strategist Andy Carvin and political strategist Joe Trippi will also be joining us on video chat to lend their expertise.
CBS News is taking a risk with What’s Trending, arguably a much needed one after just losing its anchor Katie Couric and lagging TV ratings for its nightly news. But it’s a move towards what’s next for television, as a new generation of educated Americans are increasingly find themselves wanting a much more social news experience. Can CBS lure back the cord cutters with What’s Trending?
Watch the live stream here and join in the chat below: