Trading on its tradition of hyper-exclusivity, the Oscars is offering an unprecedented opportunity for cord cutters to experience the red carpet, the awards show, and the Governors Ball with Oscar All Access, an interactive live stream of the event.
“The Academy has lowered the velvet rope, and you are invited to walk in,” touts the Oscar All Access promo on Oscar.com (above). The premium live stream service, which costs $4.99, allows online viewers to “experience the oscars like never before,” including access to “360 cam” technology that allows users to navigate the event.
The Oscar All Access campaign also includes a ‘Backstage Pass’ application for the Apple iPhone and the iPad for $0.99. “With Oscar Backstage Pass, you get more stars, more glamour, more of everything you love about the Oscars,” the site reads.
I have to say, I’m impressed. With Oscars All Access, ABC and the Oscars are exploring the more engaging and interactive experiences offered online, and by attaching a price tag we may see a new model for appointment viewing online. What’ll be next? March Madness?