Revision3 – the internet television network built on the popularity of uber-geeks with guy-next-door dispositions and auras of cool irresistible to dudes with inclinations towards things tech – is booming.
In 2010, viewership across the Rev3 network increased by 165%, the company broke into the black by Q4 (in large part due to landing a handful of Fortune 500 advertisers, including Verizon, Ford, HP, EA, Sony, and Old Spice), boasted 56% of viewers bought a product or service from one of its sponsors, upped its programming slate with 10 new shows, and brought on Mark Cuban as an advisor and investor.
Today, Revision3 leveraged its successes from last year to elevate its game again and add IGN President Roy Bahat to the board. If you don’t know Bahat, you should. He’s in possesion of a great pedigree. Before taking on presidential duties at IGN Entertainment, Bahat was on News Corp’s business development team in New York and held various positions in Office of New York City Mayor Michael Bloomberg.
Although Revision3 CEO Jim Louderback stresses Bahat’s joining the board on a personal level and his addition isn’t related to his business at IGN or News Corp., you can’t help but think those relationships played into the decision-making process. I wouldn’t be surprised if we see more Rev3 programming geared towards gamers or catch clips of Rupert Murdoch watching Diggnation on The Daily sometime soon.