The six-episode series features celebrity chef Andrea Curto-Randazzo and is hosted by NBC New York Talk Stoop’s Cat Greenleaf, with pastry chef Jessica Binder, restaurant owner Ryan DePersio, and Spark Magazine editor Matt Sullivan comprising the judging panel. The first episode features Curto-Randazzo facing off against the Aber family from Newark, DE on a dinner recipe for pork chops, baked beans, and apple fennel slaw.
“We’re thrilled to partner with Infiniti on the show,” said DBG CEO Chris Young. “DBG has a keen eye in knowing how to align brands with custom programming for the web and knew that the Family vs. Chef
series and the Infiniti brand would blend seamlessly.” I wouldn’t say that the integration, which features Infiniti’s 2011 QX full-size luxury SUV, is seamless, but it certainly isn’t invasive.The connection, however, between a luxury car and cooking seems to be a bit of a stretch. “We saw a great opportunity to tie-in Family vs. Chef with our consumers’ passion point for epicurean experiences and our Inspired Performance Brand,” said Kathy Roznowski, Senior Manager, Infiniti Media and Experiential Marketing. Nevertheless, the tasteful sponsor integration doesn’t detract from the experience.
Each week, we handpick a selection of stories to give you a snapshot of trends,…
Platforms like Patreon and OnlyFans let creators distribute paywalled videos that can only be watched…
There's a new creator-led line of monthly build kits arriving at a major home goods…
Growing a YouTube channel to 50 million subscribers is no small feat, but Genevieve's Playhouse…
The global podcast industry raked in $9.2 billion last year, surging 27% from 2024. That's…
On the heels of a study that examined political polarization on social media feeds, a…