Disney, Jim Henson, Clorox Open ‘Possibility Shop’

Two weeks ago, Disney Online and the The Jim Henson Company announced Chef Cat Cora would leave the hallowed halls of Kitchen Stadium at least once a week to star in a pair of online, muppet cooking shows. Today, the two progenitors of modern family-friendly programming announced another web series that’s safe for work and fun for the kids.

The Possibility Shop is back for a second season.

Created by and starring “every family’s Aha-inspiring guru,” Courtney Watkins, the series attempts to engage mothers and inspire them with a DIY spirit and “how to, can do” attitude. In every installment, the modestly dressed and impossibly upbeat Watkins embarks on an everyday creative project, including “designing and building a haunted house, offering instructions for a make-your-own board game, jump starting a conversation, or finding ways to carry the spirit of the holidays throughout the entire year.”

The 20-episode second season will run through August 2011 with The Clorox Company as The Possibility Shop’s exclusive sponsor. In addition to branding on The Possibility Shop website, Clorox, Glad, Brita, and more of the company’s products will be featured in a quick and easy companion series dubbed Bright Ideas. Moms fresh out of ways to keep their kid entertained and in need of information on a suite of household cleaning products should tune in.