When you’ve run through a good portion of the gamut of popular it girls who look good in bikinis (Paris Hilton, Audrina Patridge, Kim Kardashian, Padma Lakshmi) to hawk your latest fast food concoctions, who do you get to star in your next commercial? If you’re Carl’s Jr., you tap toy blocks.
The fast food chain known for its racy ad campaigns (though BK is trying to steal some of its libidinous thunder) partnered with online video sharing site, blip.tv for a set of stop-motion animation commercials promoting the Carl’s Jr. Philly Cheesesteak Cheeseburger. LEGO-like characters reenact Philadelphia-centric events of history and fiction with an irreverent comedic wit. There’s the one about Rocky, the one about the signing of the Declaration of Independence, and the one about that time Godzilla attacked Independence Hall and started ringing the Liberty Bell.
Shot by LA-based content creator, Karni Baghdikian in conjunction with Initiative Media, the commercials are great stand-alone pieces of promotion. But to give the ads a wider audience, blip.tv will also be running the spots across its network. Fans of shows hosted by blip will see the commercials as pre-roll advertisements before other videos begin.
I called up Pat’s and Geno’s to find out if either had seen the Carl’s Jr. commercials and what they thought of the creative online campaign. Representatives at both Philly cheesesteak institutions were unavailable for comment.