Blip.tv has around 38,000 web shows on its site, according to their team, so it’s not every day that they put out a press release when a show signs on with the New York-based video site. But this one today, the news that Gary Vaynerchuk’s Obsessed with Samantha Ettus web talk show has jumped from Viddler over to blip.tv seemed to warrant one.
The 30-minute hosted web series features Ettus, a bestselling author and co-creator of Obsessed TV, interviewing celebrities and other interesting people she finds captivating. She casts a pretty wide net in terms of who she sits down for her one-on-ones with—TV weatherman Al Roker, NY Jets running back Thomas Jones and designer Frederic Fekkai. The format is a bit more high energy and motivational than say Kevin Pollak’s web chat show, which stays more in the comedy world with its guests. Not exactly a surprise with internet’s ‘social media sommelier’ Gary V behind it.
“We’re creating the online version of Charlie Rose, but we realized quickly that a successful web show can’t live as a destination alone; it needs a powerful distribution engine behind it,” said Ettus about the show’s new exclusive home.
Naturally, the show will spilt ad revenues made on the show 50/50 with blip.tv. Speaking of ad revenues, blip.tv hasn’t been shy about the fact they have had a terrific fourth quarter in terms of ad sales, stating a recent blog post:
The blip.tv sales team has been crushing it. So much so that for the first time in our history we’re set to serve an ad for every single available impression on almost every show that’s opted into advertising on blip. The only exception? Postrolls. We’re not going to be serving very many postrolls. So you’ve got to be opted into preroll and overlay in order to take advantage of our sales team’s crushing it.
Advertisers include Best Buy, Chili’s, MetroPCS, Toyota Scion, Canon, Nikon, The History Channel and the National Highway Traffic Safety Administration. And more.