We all know the music business gets a lot of flack for being virtually decimated by the internet’s rampant obsession with file sharing lately. Major music labels faced quite possibly the largest re-sizing of an industry in recent history at the hands of eager mouse clickers. But for smaller indie labels like LA-based Dangerbird Records, with MySpace faves like Silversun Pickups, Sea Wolf, Division Day and The Dears on its roster, the internet is much more intrinsic to their businesses.
Sea Wolf has released a web series dubbed White Water, White Bloom to promote the band’s forthcoming album of the same name which drops September 22. ‘Vol 1′ (above), otherwise known as episode 1, flows like an arty doc piece, telling the story of lead signer Alex Brown Church and the origins of lead single “Wicked Blood.”
Dangerbird uses the web wisely, building anticipation and feeding their bands’ diehard fans with an active YouTube channel full of web-only content like a behind-the-scenes of Silversun Pickups’ new music video shoot for “Substitution” (below).