The content on the site is pure Digg-bait — 5 Things Girls Wish You Knew, 3 Ways to Twirt, 7 Steps to Get Girls in Airports, and similar definitive lists once considered standard men’s magazine fodder. The site is devoid of a video section, except for a modest “video of the day” pulled in from Break.com.
Lead sponsors for the new site include Tanqueray gin and camera maker Nikon.
Earlier this spring, Break acquired HBO’s Runaway Box team after rumors of an acquisition proved accurate. This brings to Break the creators of comedy series Elevator and Man in the Box, Danila Koverman, Mike Polk, and Woody Tondorf, to support Jon Small, VP of Editorial and head of Break’s Creative Labs team. It’s not clear yet whether any of Labs’ content will make it on to MadeMan.
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