One of‘s most recent hires commented to me by Facebook-chat yesterday that his new set of colleagues is a rare combination of thinkers, dreamers and doers. Indeed, the brand that has become synonymous with web shows has grown, morphed and innovated because of its founders’ unending devotion to one simple goal: serving video creators.

In a feature article in USA Today,’s function in the ecosystem of video content (on and off the computer screen) is set straight. The company that, in early 2005, set out to build an organization that would exploit economies of scale to market, monetize and serve videos, giving creators the freedom to focus on their crafts, has become the standard-bearer of the new medium.

Perhaps most importantly, the article shows that’s business model seems to have proven itself.

The company that shares 50% of net revenues with creators has been sending five-figure checks to interesting niche shows from ZeFrank to Nostalgia Critic to Political Lunch to

In this video, COO Dina Kaplan talks about her company and the value they bring to creators.

Though there are many other quality video platforms for webshow creators, none has engaged the community of creators quite so strongly, and now profitably. Congratulations to our good friends at!

See the feature article at USA Today.

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