Categories: Tilzy.TV

Ashton Kutcher Plans Original Series for Facebook Application

Ashton Kutcher knows how to work the new media circuit.

In September – after some teasing and along with partner Jason Goldberg on behalf of their production house Katalyst Media – the model/actor/head honcho at the monkey factory launched his first foray into online original programming with Blah Girls, an animated series that taps into the perennial popularity of gossip rags and silly little school girls.

Subscribe for daily Tubefilter Top Stories

Subscribe

Last night, at paidContent‘s end of the year mixer, Kutcher leaked the news during a Q&A with Arianna Huffington that he’ll be rolling out a new online original series in the coming months.

No news yet on the content, but it does have an interesting distribution strategy. The program will run on widgets made via Slide (“the world’s largest publisher of social entertainment applications“) and any Facebook users that have added the FunSpace application will be able to watch.

Looking at Blah Girls‘ less than impressive numbers on YouTube and MySpace, it’s no wonder Kutcher is apt to test new ways to get viewers tuned in. And with FunSpace’s nearly 14 million “active users” (a good percentage of which are most likely in the perfect demo to watch an Ashton Kutcher production), perhaps this will be the prefect way to attract an audience.

My concerns: I’d be a little worried to distribute a series on a third party application that is subject to the will and whims of the site on which it runs. Plus, there are still millions of people outside of Facebook or on the social network but unwilling to embed an application that might be interested in the content. An exclusive window with Slide and then distribution around the web seems like it’d be a good play.

More news as the story develops, but sight unseen I’m betting this will be the best Facebook sereis to date. Diaries was terrible.

Share
Published by
Joshua Cohen

Recent Posts

Top 5 Branded Videos of the Week: A clean sweep from FIFA

'Tis the season for festive holiday beverages, and some of YouTube's biggest channels are raising…

2 hours ago

TikTok’s new ad product helps brands distribute and scale their microdramas

Microdramas aren't just a growing entertainment trend -- the short-form, serialized format is a hit…

7 hours ago

Can YouTube gamify its videos? Two ‘Mario Kart’ fans pulled it off.

A playable version of Rainrow Road has come to YouTube. The notable Mario Kart level is featured…

7 hours ago

Google’s “platform properties” turn search data into an asset for creators

Google is sitting on a treasure trove of statistical data, and it's putting those data points…

10 hours ago

The Lana’s Life x Claire’s partnership is a Roblox giveaway blended with real-world retail

After enduring multiple rounds of bankruptcy filings, Claire's could use a win, and it's hoping that…

1 day ago

Top 5 Branded Videos of the Week: It’s like if your dad watched The Amazing Digital Circus

'Tis the season for festive holiday beverages, and some of YouTube's biggest channels are raising…

2 days ago