Next New Networks has commissioned one of America’s leading graphic designers and illustrators to create limited edition posters for their various micro-networks.
Frank Olinsky designed the MTV logo and album covers for everyone from Sonic Youth to Smashing Pumpkins to the Kronos Quartet. Now, he’s also the designer of the first edition Barely Political poster (of which there are only 1K) that now hangs proudly in our office.
I just returned from the Future of Television Conference where guys in suits droned on about how consumers want to connect to entertainment through various media and devices. (No s*!t?!?) They’d point to fancy PowerPoint slides with pictures of TV sets, computers and mobile devices. Novel!
Despite the redundancy of this message, these guys are missing something important. New media is not just digital media, it embraces ALL media. Books. Merchandise. Live Performances. Your show is not a show, it’s a brand that connects with consumers in different ways at different times and on various different media.
Fred Seibert remade media in the 80’s with some of the most iconic imagery anywhere. Now at the helm of Next New Networks, he has borne an initiative to infuse his newer brands with some of the cachet associated with that first grand experiment (not to mention those that followed).
Barely Political is Next New Networks irreverant political commentary micronetwork brought to fame by the illustrious Obama Girl. We’ve had a lot to say about it and though we’ve been critical at times, we’re excited to own a piece of what we see as an enduring brand.
Keep your eyes open and clear some space on your wall: Mr. Seibert and Next New Networks are proven trendsetters, and this poster idea is pretty hot.