IKEA's 'Easy To Assemble' Kicks Off Today

Easy To Assemble debuts today on its site along with a whole laundry list of partners – YouTube, Daily Motion, Revver, Metacafe and more. The much anticipated series created by and starring Illeana Douglas (Cape Fear, Goodfellas) kicks off its 10-episode run with new episodes following each Monday.

The IKEA-backed comedy series from production company SXM, stars Douglas as a Hollywood actor looking to quit the business and take up work at the local IKEA furniture megastore. Quickly she discovers that getting away from Hollywood isn’t exactly as easy as that, with a whole host of fans, agents, press and celeb friends stopping by to tag along.

We’ve been pretty excited fort his one since talking with Illeana back in August about the series. She has embraced the creative freedoms offered by the web medium, calling it no less that “the future of independent film.” Another excerpt from the interview:

Illeana Douglas: “The show kind of renewed everybody’s faith in everything. The whole show is about how art is where you make it. You don’t have be in a movie, and no one can say “no” to you. If you decide you’re going to do it, if you put two sticks together, and somebody enjoys it, you’re creating art.”

For more on the history of the project check out our previous coverage. And for those wondering about the music in the series, it’s a Swedish band called Spärhuson, the “almost-great band of Sweden.”