World Office Sports premiered today at Break.com with a slick production sponsored by Twix. For those looking for a break from the monotony of the daily office grind, “The Office Athletics Show NOT Sanctioned by HR” should be worth a watch.
Hosted by Lou Balzac, the show was shot in NYC office of apparel company, Marc Ecko Enterprises, and features three Ecko employees competing in the various events. New episodes will premier weekly for the next three weeks, so stay tuned for Toner Cartridge Discus, Wastebasketball and Mail Cart Luge, with more planned to follow.
This is a fun concept with easy brand integration — each episode includes a “Twix Break Room Recap” — but the credits suggest an expensive production. Can an ephemeral sub-brand of Break with four installments garner the views to make this sponsorship pay?