Forever chasing the newest trends in digital-celebrity, Sarah Austin of Pop17 heads to EconCeleb to talk entertainment with some of digital media’s most transformative figures.
The conference, hosted by the recently acquired PaidContent.org, was inspired by the booming economy of celebrity media online.
Sarah’s distinguished experts reinforce what we’ve long suggested: the entertainment product itself is changing along with its delivery mechanism, and so too is celebrity. Digital media has enabled the emergence of the micro-celebrity, but it has also strengthened the brands of mega-celebrities, who often become our portals into online entertainment discovery (i.e. Clark and Michael, Dr. Horrible, Acting with James Franco, etc.).
Sarah ends the episode with the golden question: how do you expand your own visibility online? If only we all knew the answer.
Luckily, I’ll have the pleasure of exploring that very question with Sarah and other internet video producers on September 23 at Streaming Media West. Stay tuned…
Hey YouTubers! Do you want to be rid of the pesky chore of actually appearing…
Each week, we handpick a selection of stories to give you a snapshot of trends,…
Back in 2024, the National Association of Broadcasters recognized the importance of content creators by…
Too much screen time can be a dangerous thing, and Hoorae is taking that idea literally. The…
The latest product backed by Night's venture studio emerged out of a partnership between the creator…
Indie animation is flourishing on YouTube. From the pop culture juggernaut that is The Amazing…