Before he left Vimeo, Jakob Lodwick gave the film-centric, video-sharing site he built the legacy of lip dub. Though he didn’t create the single-take, more-than-a-lip-sync, but less-than-a-music-video genre, he certainly popularized it by conceiving of and directing the tour de force below:

Once the Connected Ventures rendition of Harvey Danger’s Flagpole Sitta hit the internet, it inspired a number of workplace lip dubs the world round, garnered interest from the BBC and the Washing Post, and instilled a sense of jealousy in everyone not working at a seriously cool company.

Jon Feldman was there to capture the magic before it happened and finally got around to editing the footage together. Pretty cool. It’s rare that you get to witness the creative process and get a behind-the-scenes of a viral video that’s (relatively) unscripted:

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