Television on the web is different than traditional television. It has a major similarity — video — but it’s not JUST video. It’s an interactive, user-guided entertainment experience linked by a common brand or theme. So, how should a well-established television show create a distinct internet entertainment experience? Like this!
And how should it promote it? With these…
###That’s right. I’ve got some praise for ComedyCentral, and it’s big media brother Viacom, for finally figuring out the internet. This is my favorite application of old TV on new TV since the Arrested Development website launched.
TheDailyShow.com features 7,128 videos from as far back as 1999. Allowing consumers to browse, explore and engage with the content they already love will only serve to enhance audience loyalty and offline viewership. It’s one of several destination websites slated for release by Viacom.
Six months ago, MTV Network’s president of digital media, Mika Salmi talked a big game about plans to build thousands of websites worldwide. “We’re taking an open approach with our content on the Web, allowing our consumers to share, embed, influence and interact with everything they see on-air and online,” said Salmi. It’s about time he acted on his word.
Welcome convergence. We’ve been waiting for you.