The Sports Page: Sling Media to Power the NFL's Streaming Video

Sling has historically focused on delivering TV content directly the end user wherever they want to view it, bypassing content rights holders, much to the chagrin of some, including MLB, who has threatened suit.

This new direction dealing directly with the NFL for live content legitimizes the company as a serious player in digital media whose technological strengths outweigh its potential threat.

Though the deal was never officially announced, Sports Business Journal highlighted negotiations late in August. After astute SlingCommunity members noticed the Sling logo on the DirecTV Supercast player the SlingCommunity Blog got confirmation from Dave Zatz.

There is still no official announcement from Sling, DirecTV or the NFL tough multiple sources have received confirmation. SAI quotes a Sling source as saying “It is a collaborative relationship. Nothing signed.” Gotta love those quick verbal deals.  It’s likely DirecTV wasn’t quite ready to deliver live online content so quickly and sought some outside help.