The NCAA has teamed with Veoh to offer a Custom Football Highlights application allowing free creation and syndication of user-created highlight reels. The application, taking clips from the NCAA’s centralized licensing organization Collegiate Images, will offer up-to-date footage for all major institutions. ###
The interface is not as complex as some other online video editing applications, and the process of building a reel could stand to be more intuitive, but the application is simple enough to use and reels are easy to distribute. Those expecting professionally edited reels should look elsewhere, but for the average fan looking to show game highlights to friends online, this is a big step in the right direction.
The NCAA and Veoh have created a vehicle for fans to experience their teams on their terms. Few have offered fans this much freedom and, as a result, we can look forward to a lot more college sports all over the web.
Ben Homer is a contributing writer from Online Video Watch.