“We reach over 75 million women through our media properties and have a unique understanding of how to deliver service-based information to them,” said Meredith Publishing Group President Jack Griffin. This means that Better TV has created over 20 channels of original programming in categories of interest to those 75 million women, like food, family, fashion, fitness, and remodeling.
It’s a big step for the publishing conglomerate, who has never before run a broadband network. Meredith promises to pool talent from its myriad platforms in television, books, and, of course, magazines to produce exclusive content.
Utilizing Brightcove and the company’s in-house Meredith Video Solutions, the site is simple, efficient, and somewhat easy to navigate.
The goal of Better TV is to relate the publishing group’s stalwart publications to a younger audience. “One of our key strategies is to find new ways to reach the next generation of Meredith consumers — the daughters of Baby Boomer women,” said CEO Steve Lacy. I guess that’s why I just watched an entire video on how to get your man to wear pink pants, then.