The Interactive Advertising Bureau (IAB) has announced the schedule for the 2024 PlayFronts, which will feature gaming brands like Twitch.
Zynga
- Want to try your hand at a MrBeast challenge? Zynga’s Top Troops game gives you that chance.
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Gaming ads will take center stage at the 2024 PlayFronts. Here’s the official schedule.
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TikTok is launching a standalone hub dedicated to gaming
TikTok is already used to promote casual games like Zynga's 'High Heels!' Now it will assemble titles like those with a gaming hub.
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Is TikTok looking to push into gaming?
According to a report in Reuters, TikTok is testing video games in Vietnam. In the U.S., it has partnered with publisher Zynga.
- Baobab Studios Taps Ingrid Nilsen, Elizabeth Banks For VR Short ‘Asteroids!’
- YouTube Snags Manuel Bronstein From Zynga To Fill Product Head Role
- 18 Distributors Prep Pitches For Advertisers At NewFronts
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