Instagram has rolled out an update today enabling users to share as many as 10 photos or videos within a single post, where viewers can swipe through as they would a slideshow.

It’s an option that could present new storytelling opportunities for digital creators, as, Instagram notes in a blog post announcing the new capabilities, a food influencer might “create a step-by-step cake recipe that people can always find on your profile.”

Beginning today, a new icon will enable users to select multiple photos or videos, with the ability to tap and hold to change their order, and apply filters for one or all of the pieces of content. Slideshow posts will be denoted in users’ feeds with a blue dot at the bottom. For now, Instagram notes, these carousels must have a single caption and are only available in square format. Users can like and comment just like any other post.

Check out a video of the new feature in action right here.

In addition to encouraging users to share more content on Instagram, Recode reports, the image and video carousels could ultimately come to serve as yet another venue for advertising. Recode reports that Instagram has also been looking to develop ways that make sharing content on Instagram less precious — given the picturesque and idealized imagery that tends to proliferate across the platform. This, for instance, was part of the reason that Instagram launched a clone of Snapchat’s massively popular disappearing Stories feature back in August.

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