I cannot vouch for Esteban A. Gergely, Esq.’s capabilities as a lawyer, but his choice in his URL and methods of online video advertising are fantastic.

The “criminal defense, immigration defense, civil practice, general litigation, family law, and other matters” attorney hails from Argentina, is based in Rockville, Maryland, and according to Adweek enlisted Grey’s Hispanic agency, Wing for a trio of very clever commercials. Like Burger King Australia’s ingenious pre-roll spots, Gergely’s ads promote his legal services in a way that plays off a prominent YouTube feature known to all of the video sharing site’s one billion unique monthly visitors, but still manage to the leave the viewer with a sense that he or she is part of an inside joke.

I won’t totally ruin them for you. Just know that before you click, the videos aren’t as removed as the words on the screen would lead you to believe. You can watch one below and catch all three on Gergely’s YouTube channel.