xix vodka

• The Sidemen are opening ten new brick-and-mortar locations for their fried chicken concept
• Here’s how the Sidemen are turning their brand into “Disney for Gen Z born from YouTube”

  The Sidemen -- KSI, Miniminter, Zerkaa, TBJZL, Behzinga, Vikkstar123, and Wroetoshaw -- started as a creator group and now run a business.