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• X replaces revenue sharing model with new program centered around original content
• X is putting up paywalls to turn your multi-tweet posts into “Exclusive Threads”

  With its Executive Threads feature, X is letting users put up paywalls in the middle of their multi-tweet threads.

  
• Governments are confronting the reality of dealing with AI-generated deepfake porn

  A 24-hour analysis of X/Grok content showed the chatbot was generating an average of 6,700 sexually suggestive or "nudifying" images every single hour. Researcher Genevieve Oh said that in the same timeframe, the internet's other top five websites for "nudifying" content averaged 79 generated images per hour. None of the sites are ethical, but numbers alone show how much more of an impact Grok was having compared to others.

  
• Disney bet on Pat McAfee during YouTube TV dispute. The result: 1.1 million live viewers.

  Pat McAfee streamed College Gameday on his X account amid a carriage dispute between YouTube TV and ESPN parent company Disney.

  
• What would happen if you could talk directly to the recommendation algorithm? X is about to find out
• X isn’t as ad-hungry as it was before Trump’s re-election, so it’s playing nice with Twitch
• Rival apps X, Bluesky are both launching their own takes on TikTok
• Valkyrae is lawyering up over fake Stake captions
• X adds Twitch to lawsuit accusing advertisers of anticompetitive practices
• As X fumbles, Bluesky announces $15 million raise and plans for creator monetization
• Advertisers don’t want to give X money, so it’s finding another way to pay creators
• X gives advertisers “greater transparency” by reporting its moderation efforts