unwell network

• Have you heard? YouTube mogs Clavicular, iGumdrop is a ‘MasterChef’, and ‘me at the zoo’ turns 21
• Alex Cooper’s reality competition series is ‘The Traitors’ for YouTube

  Alex Cooper is behind the 'Unwell Winter Games,' a reality competition series that will bring celebs from across the media world to YouTube.

  
• Alex Cooper launches Unwell Creative Agency to dive into $2.4 billion U.S. podcast ad business

  Podcast star Alex Cooper is expanding her media company with a new venture into the ad world, titled The Unwell Creative Agency.

  
• Have you heard? Platforms make monetization moves as YouTube golf goes brrr

  Each week, we handpick a selection of stories to give you a snapshot of trends, updates, business moves, and more from around the creator industry. This week, platforms are making monetization moves, creators are teeing off on YouTube, and TikTok has lost one of its top execs as ban talk ramps up.

  
• Have you heard? BuzzFeed bets $10 million on BFIsland while TikTok colonizes YouTube Shorts
• Alix splits from Alex: Earle dropped from Cooper’s Unwell Network
• Have you heard? Shroud frags for his dad, and chess gets a rules update
• Have you heard? MrBeast gives permission to repost his videos, and Nelk gives vapes to villagers.
• Now who’s your Daddy? SiriusXM paying up to $125 million for exclusive Alex Cooper pact
• TikTok upstart Hallie Batchelder has signed with Alex Cooper’s Unwell Network
• Instagram invites Ice Spice, Doja Cat to celebrity row with ‘Close Friends Only’ podcast