unskippable ads

• Feel like you’re seeing more unskippable ads when you watch YouTube on a TV? You are. Here’s why.
• YouTube will determine which ad formats run on its partner channels (with one exception)

  YouTube is getting rid of a control that let creators choose whether their channels run pre-roll, post-roll, skippable, or unskippable ads.

  
• In 2018, YouTube Will Stop Showing 30-Second Unskippable Ads

  That said, YouTube will still offer 20-second unskippable ads and 6-second unskippable Bumper ads -- a format it unveiled last April.