tuma basa

• YouTube issues grants to 28 global hip-hop artists as part of Fifty Deep campaign
• YouTube selects 2,000 music videos from its “archival treasury” to celebrate 50 years of hip-hop

  YouTube is celebrating 50 years of hip hop by creating a 2,000-video archive that will highlight music videos "from Ice-T to Ice Spice."

  
• YouTube Names Former Spotify Exec Tuma Basa As Its Head Of Urban Music

  Former Spotify exec Tuma Basa will help YouTube form a deeper connection with the hip-hop community as its Head of Urban Music.

  
• Spotify’s Global Hip Hop Head Tuma Basa Departs Company For YouTube (Report)

  Basa formerly served as Spotify’s global programming head of hip hop, and was also the curator of the company’s cult-favorite RapCaviar playlist.