too faced

• A beauty brand looking to reach Gen Z has hired TikTok star Sara Echeagaray
• Beauty Brand ‘Too Faced’ Taps YouTuber Jackie Aina To Help Develop More Inclusive Products

  In what amounts to a first-of-its-kind collaboration between influencer and brand, Too Faced enlisted Aina to consult on its existing Born This Way foundation range, whereupon she helped develop nine new shades to suit darker tones.

  
• Jackie Aina Receives NAACP’s First-Ever ‘YouTuber Of The Year’ Award

  On her channel, which counts 1.8 million subscribers, Aina has frequently advocated for inclusiveness within the cosmetics industry.