tinder

• Reality stars are becoming influencers, so Tinder is turning influencers into reality stars
• Tinder hopes to match with Gen Z by borrowing some credibility from TikTokers

  Creators like Madi Webb are giving advice to a Gen Z audience as part of a new brand campaign from Match Group's Tinder.

  
• On YouTube, brands are speaking softly in order to be heard

  The YouTube Works Awards show the ways brands are working with creators like Hallease and Anna Akana. ASMR is paying off too.

  
• Tinder Wraps First Scripted Series, A Choose-Your-Own-Adventure Set In The Apocalypse

  Tinder is the latest non-digital media company to swipe right into the original content game. The company has wrapped filming on its first scripted series, Reuters reports, which is “part of a larger strategy” that will soon be revealed by parent company Match Group.

  
• Tinder Users Can Now Upload Two-Second Looping Videos On Their Profiles
• Carly Craig’s Online Dating Comedy, ‘Swipe Right’, Gets Greenlight At YouTube Red
• Dating App Tinder Seeks Video With Latest Acquisition
• Tinder Tests Out Its First Ever Video Ad