tiktok ads

• TikTok announces five new ad formats, including a branded take on the Google Doodle
• TikTok puts key dates on the calendar to give brands a heads up (and promote its ad products)

  TikTok's 2026 brand calendar is bigger than previous years' iterations. Here's what that has to do with the Pulse ad format.

  
• TikTok narrows the measurement gap with DoubleVerify partnership

  TikTok is making its ads easier to measure by integrating DoubleVerify's Authentic Attention product into its spots.

  
• TikTok may be big in Asia, but its U.S. user base is a goldmine

  TikTok's U.S. customers are far more valuable for the company's bottom line than consumers from other regions, per eMarketer.

  
• TikTok has its sights set on the U.K. Can it maintain promising revenue growth across the pond?
• TikTok expands its Pulse product to bring brands closer to its culture
• TikTok encourages advertisers to “connect with” viewers as agencies prepare for potential ban
• TikTok unites ad tools (including new AI-driven products) with TikTok One hub
• TikTok adds to January tech layoffs by letting go of 60 employees
• An ad agency ran a standalone campaign on YouTube Shorts. The results compared favorably to TikTok.
• TikTok is “Talking Creative” with a web series that offers insights about its ad campaigns
• TikTok comes “Out Of Phone” to advertise at airports, gas stations, and movie theaters