the boys

• Have you heard? Rumble stock is surging, TikTok is celebrating cybersecurity, and monkeys are loose
• More than 100,000 YouTube channels are linked to stores

  100,000 YouTube channels now link from creator, artist, and brand profiles to external merch stores operated by companies like Spring.

  
• A new merch line pairs up YouTube supergroups to sell ‘Cold Ones’ with ‘The Boys’

  Merch brand Warren James is launching a clothing line shared by YouTube group 'The Boys' and the hosts of the 'Cold Ones' podcast.

  
• YouTube Collective ‘The Boys’ Sells Roughly $12,000 Worth Of Feet Photo NFTs

  YouTube collective The Boys, best known for their gaming and TikTok reaction videos -- which has led to 2 million subscribers on a joint channel as well as 25 million across each of their individual channels -- are entering the NFT space with hefty helping of humor.